Stephen Dabkowski is a former business editor of The Age, having worked in the media for almost fifteen years for various publications including The Sunday Age, the Herald Sun and The Herald. Stephen is Chief Executive Officer of the Ilhan Food Allergy Foundation. He also works as a communications consultant to various companies. Annie Reid is a Melbourne-based writer. She has written for The Australian, the Herald Sun, The Age, Leader Community Newspapers and various property and lifestyle magazines. Annie also works with a number of corporate clients and non-government organisations.

Foreword. About the authors. Acknowledgements. Preface. 1 Man of the people (26 October 2007). 2 A better life (1939-1973). 3 Becoming a man (1974-1983). 4 Understanding business (1984-1990). 5 Going mobile (1991-1992). 6 Let's get crazy (1993-1996). 7 Growing pains and growing large (1996-1998). 8 John the brand (1999-2005). 9 Becoming free (2004-2007). 10 Food for thought (2005-2006). 11 Getting the balance right (2006-2007). 12 The hidden danger (2007). 13 The longest walk (2007). 14 Turning full circle (2007-2009). Notes. Index.